Southern New Hampshire University

2500 N River Rd 
Manchester NH 3106 

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Bachelor of Science in Marketing - Social Media Marketing (Online)

If you’re looking to help build the next big brand, consider a career centered around creativity and problem solving with the online Bachelor of Science (BS) in Marketing degree from SNHU.

Our online marketing program will help you build your knowledge in brand awareness, communications, consumer behavior, market research and international marketing. By earning your online bachelor's in marketing, you'll be prepared for a variety of careers in a field that’s always growing and evolving.

You can also focus your degree with two concentration options. In our social media concentration, you'll use new media to introduce brands to new customers and build loyalty and revenue. In our digital marketing concentration, you’ll hone your expertise in mobile marketing, digital advertising and digital analytics such as SEO and SEM.

You can also structure your online marketing degree to fit your interests by taking advantage of the program's impressive 18 electives. At SNHU, you can customize your degree by exploring marketing topics like sales management, international retailing, direct marketing, brand communications, advertising copy, design and media planning. Or, if it suits you, choose to explore courses from another field. By taking electives and diversifying your learning experience, you'll walk away from SNHU with a well-rounded online marketing degree.

In the online BS in Marketing program, you'll learn how to:

  • Use data to determine the position of a product in the market
  • Recommend both internal and external marketing strategies
  • Develop marketing plans that align with company missions, objectives and goals
  • Write and communicate effectively for companies and consumer alike
  • Apply legal and ethical principles to marketing goals

The BS in Marketing with a concentration in Social Media Marketing program teaches students how to apply social media trends, build brand awareness and analyze metrics in a marketing context. The social media marketing degree concentration shows students how to engage and enhance brand experience while strengthening the direct relationship between customer and product.

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