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Northcentral University

2488 Historic Decatur RD. 
San Diego CA 92106 

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Doctor of Business Administration - Strategic Marketing

NCU’s Doctor of Business Administration with a specialization in Strategic Marketing transcends traditional marketing by focusing upon emerging trends in the 21st century in marketing management and marketing research. Students will focus on thought leadership-driven strategic marketing, encompassing contemporary and emergent marketing management methods, global product management, precision pricing, advanced promotional methods, and proven distribution techniques. At the conclusion, students will be well prepared for the marketing workforce of tomorrow. In the DBA program, students will learn to develop business methods and concepts based on practical application of current theories; defend theories, applications, and perspectives related to business to diverse audiences; construct socially responsible and ethical business strategies; evaluate the relationship between the global environment and business decisions; and formulate solutions to practical business problems based on original research.

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