Grand Canyon University

3300 W Camelback Rd 
Phoenix AZ 85017 

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Bachelor of Arts in Communications - Broadcasting and New Media (Online)

New media encompasses any form of interactive media that relies on a computer for distribution. This includes, but is not limited to, blogs, virtual reality, social media, online newspapers, podcasts and digital games. New media is constantly being updated and can be easily retrieved, hyperlinked, searched for and accessed. A large reason companies turn to new media is so they can narrow their target audience, as traditional media only allows companies to target a broad audience.

A new addition to Grand Canyon University’s distinguished College of Humanities and Social Sciences, the Bachelor of Arts (BA) in Communications with an Emphasis in Broadcasting New Media is designed for students who are passionate about mass communications and media. This program focuses on developing skills to interpret visual and verbal communication in the mainstream and social media, examining modern communications techniques and learning about theories of mass media, as well as the characteristics and effects of mass communications channels. The BA in Communications with an Emphasis in Broadcasting New Media provides students with the skills and experience necessary to recognize the effect new media has on its consumers and create effective press releases, podcasts, social media and news stories.

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