Grand Canyon University

Doctor of Business Administration - Marketing - Qualitative Research - Bridge (Online)

The bridge for entrance into the Doctor of Business Administration with an Emphasis in Data Analytics (Qualitative) offers a strong foundation in preparation for your doctoral business and academic journey. This bridge to data analytics doctoral program is designed for visionary leaders who have earned a master’s degree in a field other than business administration and now seek to transform their career by completing an online DBA program at Grand Canyon University.

This qualitative bridge pathway, taken prior to your DBA data analytics program, provides you with the foundational prerequisites for your doctoral study, including coursework in accounting, finance, statistics and marketing. You will also receive foundational content in the design and use of relational databases.

Students who complete the qualitative bridge DBA and enroll in the DBA with an Emphasis in Data Analytics (Qualitative) will gain in-depth insights into how and why people think, believe and behave in a certain way. An example of a qualitative data analytics study might include designing and conducting focus groups to better understand the factors that influence consumer product decisions. Based on the results, the student would provide commentary on how the encountered themes compare with previous studies and offer specific recommendations for future studies.

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