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Full Sail University

3300 University Blvd 
Winter Park FL 32792 

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Master of Science in Entertainment Business

Full Sail University’s Entertainment Business master of science degree program is an advanced exploration of the specific business and management skills required to excel and lead in the entertainment world. Students learn the strategies of top executives, and are given the opportunity to apply that knowledge in practical exercises. The curriculum covers key concepts like financial planning, publishing and distribution, and contract negotiation, and culminates in a final project and formal business plan.

Course Highlights:

  • Business Storytelling and Brand Development - Students learn how to implement brand development strategies that help companies become icons within their industry.
  • Negotiation and Deal-Making - Students explore the skills needed to become a strong negotiator and deal-maker, through instruction in topics such as deal-structuring skills, self-awareness, and negotiation skill development.
  • Product and Artist Management - Students learn how to address product management and its unique issues including interconnectivity of artist and product management activities.
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